As the saying goes: “no rules are not round”. For a supermarket, it is “no shelf no supermarket”. Supermarket shelves designed for the purpose of convenience, but also a supermarket is the basis for successful operation.
Shelves exist in the wonderful, not only because it only stores goods, shelf design can also be reflected in other aspects of clever:
- Regional pattern
Shelves put on a sense of space immediately emerged, as the old saying goes, “the end of the paper,” the plane design drawings are difficult to see the actual effect, but also can not fully imagine what the effect of the shelves of this tangible thing to put on, in order to really feel is not what they want the design effect.
- Increase the sense of beauty
It is often said that people are visual animals, so the supermarket’s “layout”, also equivalent to the supermarket’s “facade”, do not require how gorgeous and bright, but there must be a clean and tidy visible to the naked eye, if there is no good shelf design, a variety of food, household goods. Three layers inside and three layers outside, all piled up in a mess.
Supermarkets have shelves, there is a prototype, then you need to know how to fill the shelves, according to the characteristics of food, goods, supplies, accurate placement.
Life supermarket, placement is a “shape”
Shelf design is there, but aesthetics is also very important, how to put in order to look good? Seemingly uniform life supermarket, but it is the connotation of the mystery!
Display is the basis of sales, the development of enterprises must be built on a good market performance, no market performance, how to develop, and how to make money? And which manufacturers are willing to let us give him sales products?
Why small shelves hide a huge secret, supermarket shelves merchandise location often determines the sales of this commodity, in recent years the major merchants are carrying out channel wars, terminal battle, in fact, is competing for the terminal of the limited shelf resources.
1 not close to each other
Casual food and toiletries, like the “Cowherd and Weaving Maiden”, in which they are spaced out a “magpie bridge” to isolate them from each other, to prevent them from having a “chemical reaction” so that Placement of customers can buy assured, eat at ease.
2 Eat, drink, specials put forward
Life Supermarket a door, to meet you are generally eating and drinking food, so placed for two reasons.
One is colourful food can attract the eyes of small children;
The second is that the customers entering the supermarket are usually the people who mainly supplement their daily food;
Special products in the front, the reason is also obvious, in order to prevent product stagnation, but also can only bear the pain of price reductions, as a way to stimulate the desire to buy (although it is a special price, but the goods are absolutely good).
3 casual food in the middle of a row
Casual food belongs to the masses of goods in the supermarket at the same time, most customers will go inside a circle, placed in the middle of the rows, customers can be induced to see the outside of the rows of goods to improve the purchase rate of other goods.
4
Household goods put behind
Household goods are different from food, they can be used up and then buy, you can also buy a cantonment, so the household goods area, a day per capita arrivals is the least, put them to the most inside, is also the best expedient.
Shelf design and placement of goods, equivalent to the foundation of a house, only a solid foundation, the house can stand. Life supermarket is the same, do not want to form the same shell, you have to set up the “soul” and “form”, so that there will be a real sense of quality!
Jinkun for you to create a life supermarket shelf display design!
